Company Description
The IT company specializes in overseeing the use of technology for storing, retrieving, and sharing information. As a results-driven organization, we focus on leveraging data-backed digital advertising strategies to maximize ROI and drive measurable business growth. We value innovation, analytical thinking, and continuous optimization to deliver high-performing paid advertising campaigns across multiple platforms.
Role Description
This is a full-time on-site role for a PPC Executive located in the Mohali district. The PPC Executive will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across search engines and social media platforms. The role includes managing budgets, analyzing performance metrics, and collaborating with creative and marketing teams to achieve campaign objectives.
Qualifications
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Strong knowledge of Pay-Per-Click (PPC) advertising and paid media strategies
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Hands-on experience with Google Ads, Meta (Facebook & Instagram) Ads, and other paid platforms
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Expertise in keyword research, ad copy creation, bid management, and A/B testing
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Understanding of conversion tracking, Google Analytics, and performance reporting
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Ability to analyze campaign data and optimize for ROI, CPA, CPC, and conversions
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Experience with remarketing, display ads, and audience targeting
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Familiarity with landing page optimization and conversion rate optimization (CRO)
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Strong analytical skills, attention to detail, and problem-solving ability
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Ability to manage multiple campaigns and budgets simultaneously
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Previous experience in a similar role or proven PPC campaign results is preferred
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Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field is preferred
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